01 What is Design Thinking?

Introduction: What is Design Thinking? (02:54) 

Main characteristics of Design Thinking

Design Thinking is an approach focused on developing creative and practical ideas to aid business growth. It can be used in areas like project management, program management and change management. It's a great way to improve effectiveness, benefits definition and benefits management. The best fit is when Design Thinking is used at the pre-project phase or during the development of the change vision. 

DTMethod is the methodology of Design Thinking: the recipe assisting the implementation of Design Thinking within an organisation. It has ground rules and roles and introduces specific tools to help conduct the Design Thinking process in a simple yet effective way. 

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